ICTF's Complimentary Webinar: Using Stories Strategically in Business
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When: August 13, 2019
11:00am ET (duration 60 minutes)
Where: Online
United States
Contact: ICTF

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ICTF's Complimentary Webinar:

Using Stories Strategically in Business

Live Date: Tuesday, August 13, 2019

duration: 60 minutes

*This webcast has been recorded.  Contact info@ictfworld.org for the digital replay

Do most Hollywood movies grab and hold your attention more than the typical meeting or PowerPoint presentation? If you answered yes, that’s because good movie makers understand storytelling. Research shows recall of facts within a story is six times higher than recall of facts communicated without a story. The same story elements that make movies engrossing can be effectively used in business to make complex ideas easy to understand and to get people to act on your message.

Learn how to properly integrate stories in your communications to increase your influence and transform your professional effectiveness. This session will reveal how to adapt basic elements of effective storytelling to business and give you techniques to understand your audience so you maximize the impact of your stories.

After completing this webinar you will be able to:

1. Explain why storytelling is effective in business.
2. List basic elements of an effective story.
3. Describe how to tailor your stories to your audience.

Speaker: John Sanchez, Managing Director, FPA Group

FREE for ICTF Members

Non-Members: $70

*This webcast has been recorded.  Contact info@ictfworld.org for the digital replay

*unlimited participants from the same location in a conference room setting - registration includes one telephone and web connection

*In order to qualify for the discounted member registration rate, the participant must hold an active ICTF membership at the time of registration and at the time of the event.


Speaker Bio

John Sanchez is Managing Director of Financial Planning and Training Consultancy with FPA Group. He has more than 20 years' experience including working at a top ten accounting firm, mergers and acquisitions work for Fortune 500 companies, and roles in FP&A for several large organizations. John has substantial experience in capital and strategic planning with proven skills in large-scale budgeting, forecasting and financial planning.

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